The Founder: Mr. Liu

Mr. Sunny Liu is the founder and chairman of Alpha Brass Controls Inc. Since 1950’s, he has led his family business to be one of the top five trading companies in Taiwan and is a trailblazer with strong determination and wisdom to overcome adversity. He has also accomplished many unexpected achievements, for example, when the plastic industry was in early stage in Taiwan, not many people knew that there were many different kinds of plastic materials and their applications, but with a book he bought from Tung’s Foundation, he single handedly found his way to solve it.

In the 1990’s, the rise of the US Dollars caused the trading environment to be harsher. Mr. Liu transformed his team into the hardware manufacturing industry using automation technology and reengineering the production process. Later on, he sensed the trends of the international markets and decided to start manufacturing gas valves and thermostats for a niche-focused industry. As safety is the most important requirement in this field, Alpha Brass builds the first witness testing laboratory for testing gas fired products and also cultivate well-trained engineers for the industry.

After decades of efforts in R&D, production, marketing, branding, customer services, testing and verifying, Alpha Brass Controls has developed step by step into what it is today. In recent years, Mr. Sunny Liu is focused on knowledge inheritance and team development to sustain the operations of the company. Mr. Liu actively sponsors a series of seminars about kitchen equipment safety standards, invites international experts to help building a complete industrial ecosystem.

Mr. Liu has over 50 years of industry experiences, every stage is managed with utmost care and diligences. Especially in the recent 20 years, he instills his religious faith into Alpha Brass, striving to achieve “BEAUTY” (enthusiasm for work), “BENEFIT” (resources for business expansion) and “GOOD” (good for all) as the goals of life.